Smart Messaging Solutions | Bulk SMS · WhatsApp Business API

Bulk SMS

Reach Millions Instantly.
Pay Only When It's Delivered.

One platform for all your business messaging — promotional campaigns, OTP authentication, transactional alerts, and reminders. DLT-compliant, sub-second API, transparent per-SMS pricing.

Numbers that hold up after DLT

Since DLT came in, delivery quality is decided by routes, templates and monitoring — not by who shouts loudest. These are the numbers we operate to.

98.9%

Delivery uptime

100M+

SMS sent monthly

3-5 Sec

Delivery Time Within

99%

Delivery Transparency

SUPPORTED MESSAGE TYPES

OTP / Auth Promotional Transactional Flash SMS Unicode

Turain's four-step SMS launch flow The four-stage flow Turain uses to take a business from zero to live, compliant sending.

Register & Setup Set up your business profile, register sender headers, and complete the DLT essentials required for compliant SMS in India — Principal Entity registration, Sender ID mapping, and template approvals.
Compose & Personalize Create SMS with dynamic variables like {otp}, {name} and {order_id} keep content aligned with DLT template requirements.
Route & Dispatch Turain selects the right route for your traffic type — promotional, transactional or OTP — so messages move through the best delivery path for that category.
Monitor & Retry Review delivery reports, track failed or pending traffic, and improve list hygiene, timing, and routing for the next send. Multi-layer retry handles recoverable failures automatically.

Register & Setup

Set up your business profile, register sender headers, and complete the DLT essentials required for compliant SMS in India — Principal Entity registration, Sender ID mapping, and template approvals.

Compose & Personalize

Create SMS with dynamic variables like {otp}, {name} and {order_id} keep content aligned with DLT template requirements.

Route & Dispatch

Turain selects the right route for your traffic type — promotional, transactional or OTP — so messages move through the best delivery path for that category.

Monitor & Retry

Review delivery reports, track failed or pending traffic, and improve list hygiene, timing, and routing for the next send. Multi-layer retry handles recoverable failures automatically.

Send Bulk SMS Across India
Pay Only for Delivered Messages

DLT-compliant gateway for promotional, transactional, and OTP SMS. 99% delivery rate, sub-second API response, and real-time reporting — built for Indian businesses that can't afford message failures.

✓
Promotional SMS — Run DLT-compliant promotional campaigns for offers, announcements, and awareness messaging.
✓
Transactional SMS — Send service updates, payment alerts, reminders, and operational notifications through compliant workflows.
✓
OTP SMS — Support verification and authentication journeys with OTP-ready messaging infrastructure.
✓
Unicode / Multi-Language SMS — Send business messages in English and regional Indian languages where Unicode messaging is required.
✓
Contact List Management — Manage audience data, upload lists, and organize message recipients for targeted sending.
✓
Sender ID / Header Management — Use registered sender headers aligned with DLT mapping and approved message flows.
✓
DLT-Compliant Template Management — Create, store, update, and manage approved templates within the sending workflow.

✓
Real-Time Delivery Reports — Track message status and campaign-level outcomes through delivery reporting and analytics.
✓
API Integration — Connect SMS workflows with CRM, ERP, apps, websites, and internal systems through API-based messaging.
✓
Smart Routing and Failover — Use routing controls and failover logic to improve consistency during high-volume or critical messaging.
✓
Custom API — REST API in all major languages. CRM & ERP integration ready.
✓
Advanced Campaign Scheduler — Schedule one-time or recurring bulk sends for promotions, reminders & alerts — set it once, deliver perfectly every time. Fully automated.
✓
DND Filter & Checker — Auto-screen contacts. Zero penalty risk.

Support and Compliance Assistance — Get operational guidance for onboarding, setup, template flow, and day-to-day messaging needs.

Get SMS Pricing

WhatsApp Business API

98% Open Rate.
Your Customers Actually Read It.

Official WhatsApp Business API — send rich media campaigns, automate conversations, run chatbots, manage multi-agent inboxes, and run Click-to-WhatsApp ads. Verified green tick brand profile.

WhatsApp is where attention is

Email open rates are around 20%. WhatsApp sits near 98%. These are the benchmarks for the Turain WhatsApp Business API plan.

98%

Open rate (vs ~20% email)

80%

Opened within 5 min

45–60%

Marketing CTR

3.2 B

WhatsApp users worldwide

KEY CAPABILITIES

Chatbot Broadcast Catalog Payments Green Tick

Official WhatsApp Business API Provider For Growing Businesses Send bulk WhatsApp messages, automate workflows, integrate your CRM and manage customer conversations with the official WhatsApp Business API.

Verified WhatsApp Business Profile

Get approved WhatsApp Business API access and build customer trust with a verified business identity.

WhatsApp Template Messaging

Text, media, and button templates with approval support — Turain helps design and submit for a higher first-time pass rate.

Rich Media Messaging

Images, documents, PDFs, and quick-reply buttons — richer than SMS, richer than email, native to the chat.

Multi-Agent WhatsApp Inbox

Role-based access, routing, and tags — sales, support, and billing stay aligned on one number, one inbox.

WhatsApp Chatbot & Automation

Lead capture, FAQs, lead qualification, multi-step flows with seamless escalation to live agents when it matters.

AI-Powered WhatsApp Replies

Agents get smart reply suggestions with alternative copy and media — brand-safe, with humans in control.

Intent & Sentiment Insights

Replies are classified as feedback, support, or complaint and routed to the right team or escalated based on urgency.

WhatsApp Campaign Optimisation

Turain's AI analyses engagement behaviour and recommends the windows most likely to convert for each segment.

Official WhatsApp Business API For
Marketing, Sales & Support

Run bulk WhatsApp campaigns, automate conversations, integrate your CRM and engage customers with Meta-approved WhatsApp Business API.

For Marketing

✓
Broadcast campaigns - Send approved promotional templates to opted-in contacts in one click.
✓
Multi-format content - Text, image, video, PDF, documents, and buttons in a single campaign.
✓
A/B testing via AI variant generation - Test alternative phrasing and CTA options without rewriting from scratch.
✓
Adaptive scheduling - Send-time optimisation based on engagement behaviour, per segment.
✓
Campaign-level analytics - Reach, delivery, reads, clicks, and replies on one dashboard.

For Sales & Support

✓
Broadcast campaigns - Send approved promotional templates to opted-in contacts in one click.
✓
Multi-agent team inbox — assignment, tagging, routing, and handoff on one number.
✓
AI agent-assist — smart reply suggestions and media options tailored to the conversation.
✓
Intent & sentiment routing — urgent cases prioritised; classified replies routed to the right queue.
✓
Chatbot with human handoff — FAQs and lead qualification handled by bot, escalated to agents when the conversation needs it.
✓
Use-case ready templates — E-commerce, Banking, Logistics, Healthcare, Travel and Infrastructure templates live on the Turain page today.

For Developers & Ops

✓
WhatsApp Business Platform access — Turain handles API provisioning and Business Platform readiness.
✓
Fallback rules engine — define the rules; AI decides when to fallback and where to route for deliverability.
✓
Delivery reporting — template-level and campaign-level results exportable for audit or BI tools.
✓
CRM / helpdesk integrations — Turain supports integration with standard CRM and helpdesk stacks.
✓
24/7 technical support — with named onboarding support from Kolkata and Bengaluru.

Get WhatsApp API Pricing

Turain's six-step WhatsApp launch flow

Setup & verification Complete business setup, number readiness, verification, and WhatsApp Business Platform access.
Template design & approval Create templates (text, media, buttons) and submit for approval with higher first-time success.
Compose or automate campaigns Use UI or API to send messages. AI suggests better content and variants before delivery.
Send & smart routing Deliver via WhatsApp with automatic fallback to SMS/RCS based on defined rules.
Track replies & manage conversations Handle replies in one inbox; auto-route to bot or agents based on intent and priority.
Monitor & optimise performance Analyse campaign results, run A/B tests, and optimise templates, timing, and routing.

Register & Setup

Complete business setup, number readiness, verification, and WhatsApp Business Platform access.

Template design & approval

Create templates (text, media, buttons) and submit for approval with higher first-time success.

Compose or automate campaigns

Use UI or API to send messages. AI suggests better content and variants before delivery.

Send & smart routing

Deliver via WhatsApp with automatic fallback to SMS/RCS based on defined rules.

Track replies & manage conversations

Handle replies in one inbox; auto-route to bot or agents based on intent and priority.

Monitor & optimise performance

Analyse campaign results, run A/B tests, and optimise templates, timing, and routing.

RCS Business Messaging

The Future of SMS — Rich, Verified, Interactive.

RCS (Rich Communication Services) is the next evolution of SMS. Reach 6 billion+ users with high-resolution media, interactive carousels, verified sender badge — no app download needed. 93% engagement rate.

What's driving the lift

✓
Verified branding in the inbox — Logo, brand colour, and verified badge replace a random short code.
✓
Rich cards drive 60–70% higher conversion than MMS.
✓
Read rates between 73% and 92% on in-market RCS campaigns.

77%

RCS open rate

20–35%

Click-through rate

4×

Higher engagement vs SMS

98%

Delivery Rate

RCS TYPES

Basic RCS Rich RCS Conversational

RCS is no longer "Android only."

iOS 18 brought RCS to iPhone users. Google Jibe powers operator-agnostic delivery across Indian carriers. The coverage math has finally changed.

1B+

Active RCS users worldwide

50%

Global traffic growth in 2025

iOS ✓

iPhone supported from iOS 18

100%

Reach w/ SMS fallback

Coverage in India

✓
Verified branding in the inbox — Logo, brand colour, and verified badge replace a random short code.
✓
RCS live across major networks — Jio, Airtel, and Vi support RCS nationwide via Google Jibe platform.
✓
Growing enterprise adoption — 20–25% of enterprises in India have adopted RCS, with rapid expansion expected.
✓
Expanding CPaaS market — India market projected to grow from $1.01B (2025) to $3.06B by 2030, with RCS as a key driver.
✓
Automatic SMS fallback — Messages switch to SMS if RCS is unavailable, ensuring 100% delivery reach.

The Future of SMS — Rich, Verified, Interactive.

RCS (Rich Communication Services) is the next evolution of SMS. Reach 6 billion+ users with high-resolution media, interactive carousels, verified sender badge — no app download needed. 93% engagement rate.

✓
Promotional SMS — Run DLT-compliant promotional campaigns for offers, announcements, and awareness messaging.
✓
Rich Text and Rich Cards — Present structured content with titles, descriptions, media, and action prompts.
✓
Verified Sender Profile — Show verified branding elements to improve trust and sender recognition.
✓
Rich Media Messages — Send images, videos, PDFs, and card-based content within the native messaging experience.
✓
Multi-Use Campaigns — Support OTP, transactional, promotional, and other approved messaging scenarios.
✓
Two-Way Conversational Messaging — Enable replies, guided options, and service interactions in the same thread.
✓
API and CRM Integration — Connect RCS journeys with business systems, workflows, and automation logic.
✓
Real-Time Tracking and Analytics — Measure delivery, reads, interactions, and campaign performance.
✓
Scalable Business Messaging — Suitable for startups, mid-size teams, and enterprise operations.

✓
Broadcast Campaign Support — Run structured outbound messaging campaigns with brand-safe delivery.
✓
Suggested Replies and Actions — Guide users with quick reply options, links, calls, or maps.
✓
Template and Campaign Management — Manage content, assets, and launch workflows efficiently.
✓
Campaign Performance Dashboard — Monitor campaign status and performance through reporting tools.
✓
API Support — Integrate RCS with apps, CRMs, and operational systems.
✓
Operational and Commerce Integration — Support updates, reminders, engagement, and response-driven journeys.
✓
AI-Assisted & Multi-Agent Workflows — Combine automation, routing, and human support in messaging flows.
✓
Read Receipts — Track exactly when messages are read.
✓
High Conversion Rates — Interactive campaigns can convert up to 4× better than plain SMS.

Get RCS Pricing

Channel at a glance

Which Channel Is Right for You?

Compare SMS, WhatsApp, and RCS side by side to choose the best fit for your business goals.

Dimension	Bulk SMS	WhatsApp Business API	RCS Business Messaging
Delivery Reach	Every mobile number in India	WhatsApp users only	Android devices (Google Messages)
Best for	OTPs, alerts, mass reach	Two-way marketing, sales & support	Branded interactive campaigns
Device reach	Every SIM, every handset	Smartphones with WhatsApp	Android + iPhone (iOS 18+)
Typical CTR	Link-based, no native tracking	45–60% on marketing	15–30% (up to 51%)
Rich media	Text only	Image, video, PDF, catalog	Cards, carousels, CTAs
Interactive buttons	No	Yes	Yes
Two-way conversations	Short/long code only	Yes	Yes
Verified sender	DLT header	Green tick	Logo + verified badge
Compliance	DLT / TRAI	Meta + DLT	Google Jibe + operator
Fallback (Turain)	Fallback TO WhatsApp / RCS / Voice	Fallback to SMS or RCS	Fallback to SMS
	Get Price	Get Price	Get Price

Client Success Stories

Real Results from Real Businesses

Join 700+ businesses across India growing with Turain's messaging platform

★★★★★

"Turain's Bulk SMS helped our retail brand boost customer retention by 40%. Targeted campaigns during festive seasons tripled foot traffic. The pay-on-delivery model saved us nearly ₹8,000 a month vs our old provider."

RB

Rajesh Bothra

IT Manager

K-MART Retail

★★★★★

"We switched to Turain's WhatsApp Business API and our customer support response time dropped by 30%. The chatbot handles 70% of common queries automatically. ROI was visible in the first week."

BP

Bikash Prasad

CEO & Founder

FinPay Solutions

★★★★★

"Personalized SMS promotions via Turain drove a 50% increase in orders for our food delivery app. The advanced scheduler let us send offers at exactly the right time — lunch and dinner hours. Game changer."

SM

Sourav Mukherjee

Founder & Owner

Hungry Food

★★★★★ 4.8/5 on Google 200+ verified reviews Read all →

Industries We Serve

One CPaaS Platform — Bulk SMS,
WhatsApp & RCS for Every Industry

🛍️

E-commerce & Retail

Cart recovery, order updates, back-in-stock alerts, COD confirmation and product carousels across SMS, WhatsApp and RCS.

🏦

Banking & Finance (BFSI)

OTPs, transaction alerts, KYC flows, fraud alerts — DLT-compliant routes and template handling built in.

🏥

Healthcare & Clinics

Appointment reminders, prep instructions, reports and follow-ups with reschedule and call-clinic actions.

✈️

Travel & Hospitality

Booking confirmations, itinerary cards, check-in reminders and boarding links.

🏭

Infrastructure & Manufacturing

Shift alerts, workforce communication and internal updates on the channel your team already uses.

🏛️

Government & Public Services

Citizen notifications, scheme awareness, multilingual outreach — policy-aware routing included.

🚚

Logistics & Delivery

Tracking, live ETA, reschedule and rescheduling — one-tap actions on RCS and WhatsApp, SMS for every handset.

🎓

Education & EdTech

Admissions updates, fee reminders, exam schedules, parent-teacher communication — transactional delivery built for trust.

📡

Telecom / Utilities / Public Sector

Outage notices, bills, plan updates and official service notifications with clear CTAs.

🏡

Real Estate

Site-visit scheduling, EMI reminders, brochure carousels via RCS, WhatsApp-led follow-ups post-visit.

Why Choose Turain

Built for Indian Businesses.
Priced for Growth.

We respect your privacy. No spam, no shared data, easy opt-out — and consent-based messaging only.

💰

Built as One CPaaS, Not a Bundle

SMS, WhatsApp, RCS, Voice and IVR from one dashboard — reduce vendor sprawl, improve control, one accountable team.

🛡️

DLT-Ready, Meta-Aligned, Google-Verified

Compliance handled end-to-end: DLT onboarding for SMS, Meta alignment for WhatsApp, Google Jibe for RCS.

🤖

AI That Reduces Manual Work

Copy suggestions, variant generation, intent routing, send-time optimisation and pre-send risk checks — humans stay in control.

🔄

Smart Fallback Across Channels

WhatsApp fails → SMS or RCS. RCS unsupported → SMS. One rules engine, one set of analytics.

📊

Clear Delivery Reporting

Per-message DLRs, per-template analytics, per-campaign outcomes — with exportable data for audits.

📞

Local Onboarding & 24/7 Support

Offices in Kolkata and Bengaluru. Named onboarding help. Support line open 24/7. English, Hindi and Bengali.

Frequently Asked Questions

Got Questions?
We Have Answers.

Bulk SMS: once DLT registration and template approvals are in place, campaigns can go out the same day. WhatsApp Business API: typically 24–48 hours after business verification. RCS: 3–5 working days for Google-managed brand verification.

Yes. Turain is TRAI-listed and aligned with DLT end-to-end. Principal Entity registration, sender ID mapping, template approvals, and policy-aware routing are part of the onboarding workflow.

If WhatsApp delivery fails (no WhatsApp, blocked, unreachable), Turain routes the same message via SMS or RCS based on your rules. Bulk SMS can fall back to WhatsApp, RCS or Voice. WhatsApp + fallback data is tracked together so you can measure true reach.

Yes. Turain's SMS API ships with cURL, Python and Node.js code samples. WhatsApp and RCS have full platform access, webhooks, and CRM / helpdesk integrations. AI automation and routing sit on top of these APIs.

Yes — Turain runs a "Save 50% for 12 months" limited-time offer on the WhatsApp Business API. Check the live WhatsApp page for current eligibility.

Yes — that's the point of the platform. Use RCS for rich engagement, SMS for universal reach and WhatsApp for high-intent conversations. Turain's fallback rules engine decides the best channel per recipient automatically.

Pre-send content checks identify risky phrasing, template mismatch and policy issues before the campaign goes out. For WhatsApp and RCS, Turain's AI also runs content and policy fit checks with human review.

24/7 technical support on the dashboard, plus offices in Kolkata (+91 9230 996919 / +91 6290 384889) and Bengaluru (+91 9330 965656). Support available in English, Hindi and Bengali.

Reach Customers via RCS Business Messaging

Get a Free Consultation

Get a Free Consultation

Reach Millions Instantly.Pay Only When It's Delivered.

Numbers that hold up after DLT

Since DLT came in, delivery quality is decided by routes, templates and monitoring — not by who shouts loudest. These are the numbers we operate to.

Turain's four-step SMS launch flow The four-stage flow Turain uses to take a business from zero to live, compliant sending.

Register & Setup

Compose & Personalize

Route & Dispatch

Monitor & Retry

Send Bulk SMS Across India Pay Only for Delivered Messages

98% Open Rate. Your Customers Actually Read It.

WhatsApp is where attention is

Email open rates are around 20%. WhatsApp sits near 98%. These are the benchmarks for the Turain WhatsApp Business API plan.

Official WhatsApp Business API Provider For Growing Businesses Send bulk WhatsApp messages, automate workflows, integrate your CRM and manage customer conversations with the official WhatsApp Business API.

Verified WhatsApp Business Profile

WhatsApp Template Messaging

Rich Media Messaging

Multi-Agent WhatsApp Inbox

WhatsApp Chatbot & Automation

AI-Powered WhatsApp Replies

Intent & Sentiment Insights

WhatsApp Campaign Optimisation

Official WhatsApp Business API For Marketing, Sales & Support

Turain's six-step WhatsApp launch flow

Register & Setup

Template design & approval

Compose or automate campaigns

Send & smart routing

Track replies & manage conversations

Monitor & optimise performance

The Future of SMS — Rich, Verified, Interactive.

What's driving the lift

RCS is no longer "Android only."

Coverage in India

The Future of SMS — Rich, Verified, Interactive.

Which Channel Is Right for You?

Real Results from Real Businesses

One CPaaS Platform — Bulk SMS, WhatsApp & RCS for Every Industry

E-commerce & Retail

Banking & Finance (BFSI)

Healthcare & Clinics

Travel & Hospitality

Infrastructure & Manufacturing

Government & Public Services

Logistics & Delivery

Education & EdTech

Telecom / Utilities / Public Sector

Real Estate

Built for Indian Businesses.Priced for Growth.

Built as One CPaaS, Not a Bundle

DLT-Ready, Meta-Aligned, Google-Verified

AI That Reduces Manual Work

Smart Fallback Across Channels

Clear Delivery Reporting

Local Onboarding & 24/7 Support

Got Questions? We Have Answers.

One Platform. Three Channels.Unlimited Growth.

Reach Customers via
RCS Business Messaging

Reach Millions Instantly.
Pay Only When It's Delivered.

Send Bulk SMS Across India
Pay Only for Delivered Messages

98% Open Rate.
Your Customers Actually Read It.

Official WhatsApp Business API For
Marketing, Sales & Support

One CPaaS Platform — Bulk SMS,
WhatsApp & RCS for Every Industry

Built for Indian Businesses.
Priced for Growth.

Got Questions?
We Have Answers.

One Platform. Three Channels.
Unlimited Growth.